by Keith C. Williams · William Heinemann · tapa blanda · ISBN 9780434923007
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«Behavioural Aspects of Marketing» is Keith C. Williams's marketing manual, published by William Heinemann in paperback (235 pages, in English).
It analyses cognitive influences (perception, learning, motivation) and social factors (society, attitudes, communication, personality), and their relation to consumer behaviour and decision-making. The book also examines organisational and individual behaviour, with diagrams and reading lists.
It belongs to The Marketing Series, published on behalf of the Institute of Marketing and the CAM Foundation; includes bibliographies and an index. Reprinted in 1982.
Aimed at marketing students and those preparing for the Chartered Institute of Marketing courses and the CAM certification.
