by Oriol Amat Salas, Pilar Lloret Millán · Profit Editorial · tapa blanda · ISBN 9788415735922
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«Avançant» is the business strategy essay by Oriol Amat Salas and Pilar Lloret Millán, published by Profit Editorial in paperback (208 pages).
Essay analysing how the companies that generate the most wealth manage to survive and grow. It compares strategic decisions to a game of chess, reviews good practices in human teams and business models, sets out the causes of business failure and proposes how to implement improvements, with cases of companies from different sectors.
First edition published in Barcelona in 2013; the cover subtitle is «Claus per sobreviure i créixer».
Aimed at executives, entrepreneurs and managers interested in business strategy and business models.
Oriol Amat is a Catalan economist. He has served as Rector of Pompeu Fabra University in Barcelona from 2021 to 2023. He is also Full Professor of Financial Economics and Accounting at the same university since 2001.
