by Oriol Amat Salas, Pilar Lloret Millán · Profit · tapa blanda · ISBN 9788415735878
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«Avanzando: Claves para sobrevivir y crecer» is the business strategy book by Oriol Amat Salas and Pilar Lloret Millán, in paperback (208 pages).
The book compares a company's decisions to a game of chess, where each move can expand its market space. It sets out the keys to success of the most profitable organisations and how to sustain it, with good practices on human teams and business models. It also analyses the causes of business failure with practical cases.
Written in Spanish, it was published on 15 January 2014 by Profit Editorial; ISBN 9788415735878.
Aimed at entrepreneurs, executives and business administration students interested in strategy and management.
Oriol Amat is a Catalan economist. He has served as Rector of Pompeu Fabra University in Barcelona from 2021 to 2023. He is also Full Professor of Financial Economics and Accounting at the same university since 2001.
