by Innovación y Cualificación, S. L., Francisco Alfonso Izquierdo Carrasco · IC Editorial · tapa blanda · ISBN 9788491985846
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«Atención al cliente en el proceso comercial», manual by Innovación y Cualificación, S. L. and Francisco Alfonso Izquierdo Carrasco (IC Editorial, paperback).
Training manual applying commercial communication techniques to sales operations and various channels. It describes the sales department, the customer's psychological profile, telephone and online selling, and telemarketing. It covers after-sales: follow-up, loyalty, complaints and claims, and quality with confidentiality.
Corresponds to the Professional Certificate ADGG0208 (Administrative activities in customer relations), within training unit UF0349. Spanish edition, 188 pages.
Designed for those preparing for the ADGG0208 professional certificate and for customer service, telemarketing and after-sales workers.
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