by Ignacio Hernando de Larramendi · ACTAS EDITORIAL · tapa blanda · ISBN 9788487863875
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«Así se hizo MAPFRE: mi tiempo» is the historical-business essay by Ignacio Hernando de Larramendi, published by Actas Editorial in paperback.
Ignacio Hernando de Larramendi, MAPFRE's top executive between 1955 and 1990, explains how the insurer went from 37th in the ranking to first in 1983. The book combines personal memoir with management lessons, highlighting financial independence and rejection of political influence as keys to that growth.
First edition of 2000, in Actas's Historia Contemporánea collection; the volume includes an index.
Recommended for readers interested in Spanish business history and insurance management models.
