Asesoramiento, venta y comercialización de productos y servicios turísticos

Synopsis of Asesoramiento, venta y comercialización de productos y servicios turísticos

«Asesoramiento, venta y comercialización de productos y servicios turísticos» is the tourism training manual by Ainara Rodríguez Zulaica, published by Ediciones Paraninfo in 2015 in paperback (156 pages, in Spanish).

Manual explaining how to analyse tourism distribution and the entities that comprise it in order to advise, sell and market tourism products and services. It covers commercial and contractual relations between travel agencies and tour operators and suppliers, information and sales processes, and promotion and negotiation techniques applied to transport bookings, package holidays, excursions and transfers. It includes development and self-assessment activities in each chapter.

Part of the Hostelería y Turismo collection. It corresponds to training unit UF0078, integrated into module MF0266_3 of the professional certificate HOTG0208, regulated by RD 1376/2008 and amended by RD 619/2013. The author teaches at the University of Deusto.

Suitable for students and professionals in the tourism sector preparing for the professional certificate or needing to update their commercial skills in travel agencies and tourism services.