by Polly Bird · Gestión 2000 · tapa blanda · ISBN 9788496612044
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This practical guide will allow you to understand and master the market research tool, essential to make the right decisions by collecting relevant data to obtain results. You will know and define who the current client is and who the potential clients will be. Without this information, it is difficult to decide what products or services to offer to the market, and when and how to do it.
