by Gavin Watson · Tapa dura · ISBN 9781955985802
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«Altruistic Business» is the business essay by Gavin Watson, published by Publish Your Purpose in hardback (226 pages, in English).
Gavin Watson argues that cooperation and generosity outperform selfishness in business. Drawing on positive, organisational psychology and evolutionary biology, he sets out the four principles of conscious capitalism —autonomy, rewarding work, individuality and flexible leadership— to build trust and increase engagement and productivity.
Subtitle: «Why a Conscious Business Outperforms the Competition». It falls under the Business and Economics category.
For executives, entrepreneurs and HR professionals interested in leadership, organisational culture and cooperative management models.
