by Joseph L. Badaracco · McGraill Hill · tapa blanda · ISBN 9788448101107
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«Alianzas estratégicas. El caso de General Motors e IBM» is the essay by Joseph L. Badaracco published by McGraw-Hill in paperback (145 pages, in Spanish).
The essay analyses why large companies resort to strategic alliances and how they organise to cooperate. Drawing on the case of General Motors and IBM, it examines models of intercompany collaboration, the strategies that sustain them, and the difficulties they must overcome.
It is number 5 in the Libros de Empresa collection, in its special edition for the newspaper Cinco Días; it was published in 1993.
For readers of economics and business management interested in real cases of cooperation between large companies.
