by L. A. Rogers · tapa dura · ISBN 9781850913290
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«A Handbook of Sales and Marketing Management» is the sales and marketing handbook by L. A. Rogers, published by Kogan Page in hardback.
Reference manual on sales and marketing management in the company. It sets out sales strategies, marketing management principles and techniques aimed at optimising business performance, with a practical approach for professionals in the sector.
Published in 1987, with text in English; category: Business and Economics; subject: sales and marketing.
Aimed at sales and marketing professionals who want to broaden their knowledge and improve their professional performance.
