
by Félix Lareki Garmendia · ESIC Editorial · tapa blanda · ISBN 9788473564946

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This book offers a practical and realistic guide for sales professionals, addressing the daily challenges faced by both team leaders and sales staff. Through 55 key answers, the author explores fundamental topics such as understanding buyer desires, value generation, and the art of negotiation, providing essential techniques to improve sales performance. Written by Félix Lareki Garmendia, this work has become an essential read for those looking to refine their sales and team management skills.

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