by César Piqueras · Plataforma Editorial · tapa blanda · ISBN 9788415750697
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«365 técnicas comerciales» is the practical sales guide by César Piqueras, published by Plataforma Editorial in paperback (190 pages, in Spanish).
It brings together 365 sales techniques based on real experiences to improve skills, attitude and knowledge. It explains how to build rapport with the customer, close the sale, use verbal and non-verbal language and handle objections. It proposes applying one technique a day to professionalise commercial relationships.
Fourth edition, as stated on the cover. It is part of the Empresa collection from Plataforma Editorial, where it is volume 3.
For salespeople, sales managers, entrepreneurs and consultants, and for any professional who wants to improve their relationships with customers.
