Larry Weber

About Larry Weber

Birth

1955

Larry Weber is an American entrepreneur and the founder, chairman & CEO of Racepoint Global, a communications agency headquartered in Boston. He has been CEO of both mid-and large-scale companies, and has founded several other public relations and interactive marketing agencies including The Weber Group, ThunderHouse and W2. His clients have included AT&T, Boston Scientific, Coca-Cola, Deere, General Electric, General Motors, IBM, Kaiser Permanente, Lotus, Microsoft, Panasonic, SAP, and Verizon Wireless.

Larry Weber was born in Columbus in 1955 and has dedicated his career to exploring the intersection of technology and communication.

He is a renowned American author who has published a total of 21 works throughout his career.

His most notable work, Marketing to the Social Web, is a fundamental reference for understanding how digital communities drive business.

His literary focus centers on key topics such as digital marketing, public relations, and the impact of social networks.

Through his writing, Weber analyzes how advertising and communication have evolved in the Internet age.

Other authors you might like

Explore by category

Negocios y Economía Empresa Marketing y publicidad Comunicaciones Gestión Tecnología e industria

Second-hand books by Larry Weber

Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click

Marketing to the Social Web

About Larry Weber

Other authors you might like

Explore by category