Second-hand books by Leslie Lazar Kanuk from £26.93

About Leslie Lazar Kanuk

Birth

1929

American management scholar (1929-)

Leslie Lazar Kanuk is a prominent American scholar specializing in the field of management.

Her major work, Consumer Behavior, is a fundamental reference for understanding purchasing decisions.

Throughout her career, she has delved into the study of motivation and consumer behavior.

As a university professor, she has dedicated her life to scientific research applied to marketing.

Born in 1929, her academic career has left a significant mark on management sciences.