Second-hand books by Leon G. Schiffman from £26.93

About Leon G. Schiffman

Discover second-hand books by Leon G. Schiffman.

Leon G. Schiffman is a global authority on the study of consumer behavior.

His main work, Consumer Behavior, is an essential academic reference in marketing departments.

Throughout his career, he has published a total of 13 specialized works.

His approach integrates motivation research with the dynamics of the European market.

His texts are fundamental tools for understanding what drives purchasing decisions.