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Jean-Claude Usunier
AuthorBooks · Second hand1951-2005
Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland, and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.
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About Jean-Claude Usunier
Birth
1951
Death
2005
Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland, and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.
Jean-Claude Usunier was a prominent Swiss academic who dedicated his career to the study of international business.
His most recognized work, AIDS and Business, reflects his interest in analyzing social impacts within the corporate sphere.
Throughout his career, he published a total of 23 works focused on marketing and intercultural communication.
As a university professor, he combined his teaching duties with in-depth research on multinational enterprises.
His academic legacy remains a fundamental reference for understanding global export and marketing.
