by Jerry R. Wilson · Wiley · tapa dura · ISBN 9780471524953
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«Word-Of-Mouth Marketing» is the marketing book by Jerry R. Wilson, published by Wiley in hardback (256 pages, in English).
Explains how to manage the «conversation factor» in the company to spread good news and launch a word-of-mouth marketing campaign. The techniques complement any marketing strategy and serve large or small organizations, for-profit or non-profit. Includes customer referral programs and sales-oriented promotions.
Original publication dated 16 January 1991; belongs to the Business and Economics category.
For marketing, communication, and commercial management professionals in companies of any size, including non-profit organizations.
Tapa dura
