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by Dave Ulrich, Norm Smallwood · John Wiley & Sons Inc · tapa dura · 304 pages
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En este libro, Dave Ulrich y Norm Smallwood desmitifican las teorías del valor intangible y demuestran que los resultados no se limitan a las ganancias, sino que se trata de construir valor a largo plazo a través de activos que no se contabilizan en los estados financieros de una empresa, como el liderazgo, la marca, la cultura corporativa y la capacidad de atraer talento. Los autores utilizan ejemplos del mundo real de diversas industrias para mostrar cómo los intangibles impulsan el valor de mercado y proporcionan las herramientas para que esto suceda en su empresa.
David Olson Ulrich is a university professor, author, speaker, management coach, and management consultant. He is a professor of business at the Ross School of Business, University of Michigan and co-founder of The RBL Group. He has written over 30 books with his colleagues which have shaped the human resources profession, defined organizations as capabilities, and shown the impact of leadership on customers and investors. Ulrich served on the Board of Directors for Herman Miller for 17 years, is a Fellow in the National Academy of Human Resources, and served on the Board of Trustees of Southern Virginia University for 9 years.
