by Dave Ulrich, Norm Smallwood · John Wiley & Sons Inc · tapa dura · ISBN 9780471445104
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«Why the Bottom Line Isn't!» is the business management essay by Dave Ulrich and Norm Smallwood, published by Wiley in hardback (304 pages, in English).
Dave Ulrich and Norm Smallwood argue that a company's sustainable value also depends on intangible assets such as leadership, reputation, corporate culture, and talent attraction. The work offers practical tools to develop them, with real examples from various industries.
First edition, originally published in 2003 by John Wiley & Sons Inc. It falls under the Business and Economics category.
Aimed at executives and leaders in any sector, as well as human resources professionals.
David Olson Ulrich is a university professor, author, speaker, management coach, and management consultant. He is a professor of business at the Ross School of Business, University of Michigan and co-founder of The RBL Group. He has written over 30 books with his colleagues which have shaped the human resources profession, defined organizations as capabilities, and shown the impact of leadership on customers and investors. Ulrich served on the Board of Directors for Herman Miller for 17 years, is a Fellow in the National Academy of Human Resources, and served on the Board of Trustees of Southern Virginia University for 9 years.
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