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Why the Bottom Line Isn't!
4.1
Negocios y EconomíaISBN | 9780471445104
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Product details
Pages: 304 pages
Author: Dave Ulrich, Norm Smallwood
Publisher: John Wiley & Sons Inc
ISBN: 9780471445104
Format: tapa dura
Language: en
Release date: 11/4/2003
ISBN: 9780471445104
Synopsis of Why the Bottom Line Isn't!
En este libro, Dave Ulrich y Norm Smallwood desmitifican las teorías del valor intangible y demuestran que los resultados no se limitan a las ganancias, sino que se trata de construir valor a largo plazo a través de activos que no se contabilizan en los estados financieros de una empresa, como el liderazgo, la marca, la cultura corporativa y la capacidad de atraer talento. Los autores utilizan ejemplos del mundo real de diversas industrias para mostrar cómo los intangibles impulsan el valor de mercado y proporcionan las herramientas para que esto suceda en su empresa.
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