by Jeffrey Hollender, Stephen Fenichell · Basic Books · tapa blanda · ISBN 9780465030866
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«What Matters Most» is the business essay by Jeffrey Hollender and Stephen Fenichell, published by Basic Books in paperback (392 pages, in English).
Jeffrey Hollender and Stephen Fenichell analyze how to integrate social and environmental responsibility into a company's culture, operations, and relationships. Drawing on cases from Seventh Generation and other pioneers, they argue that this strategy is viable and supports long-term growth, and offer guidelines for evaluating corporate performance.
Its full subtitle is «How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening».
A work aimed at executives, entrepreneurs, and readers interested in business ethics and corporate social responsibility.
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