by Pedro Sostre, Jennifer LeClaire · For Dummies · tapa blanda · ISBN 9780470098240
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«Web Analytics For Dummies» is the web analytics guide by Pedro Sostre and Jennifer LeClaire, published by For Dummies in paperback (384 pages, in English).
The book explains the fundamentals of web analytics: how to read statistics to improve traffic and click-through rate, choose the right tool, distinguish between real users and bots, and apply data to design or marketing. It compares free options like Google Analytics with paid services.
It is the first edition of the book, published in April 2007 within the For Dummies series (Computers).
For those new to web analytics or needing to familiarize themselves with its basic concepts; useful for digital marketing professionals.
