Venta personal y dirección de ventas. La fidelización del cliente

Synopsis of Venta personal y dirección de ventas. La fidelización del cliente

This book, written by Inés Küster Boluda and Sergio Román Nicolas, is a manual aimed at professionals and academics in the sales area. It covers both personal selling and sales management, collecting the latest trends and seeking a balance between theory and business practice. The book addresses loyalty strategies, customer management, persuasion techniques and relationship marketing, among other relevant topics for professional development in sales.