Tapa blanda · ISBN 9782100049011
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«Vendre et défendre ses marges» is Philippe Korda's negotiation manual, published by Dunod in paperback, in French.
A practical guide that explains how to approach commercial negotiations to sell better and preserve the company's profitability. It brings together tools and methods focused on sales and on defending profit margins.
The cover indicates the 2nd edition and more than 20,000 copies sold.
For salespeople, managers and entrepreneurs who need to negotiate without giving up margin.
Tapa dura
Tapa blanda
