Vender me gusta

Synopsis of Vender me gusta

«Vender me gusta» is the business and sales essay by Lorenzo Cavalieri, published by Plataforma Editorial in paperback (200 pages, in Spanish).

Lorenzo Cavalieri presents selling as an ethical and stimulating activity, far from the image of the pushy salesperson. Given the rise of customer-oriented jobs, he argues that commercial skill complements technical ability in almost any profession. The book debunks clichés and offers keys to selling naturally and with satisfaction.

First Spanish edition published in 2013; the work originally appeared in Italy in 2011 as «Vendere mi piace». It belongs to the Empresa collection of Plataforma Editorial.

Aimed at sales professionals, salespeople and managers who want to improve their customer relationship skills.