by David Boronat, Ester Pallarés · Gestión 2000 · tapa blanda · ISBN 9788498751864
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«Vender más en internet» is the online sales guide by David Boronat and Ester Pallarés (Gestión 2000, paperback, 200 pages, Spanish).
It argues that attracting visits is not enough: you must convert them into customers by applying «persuability», an approach combining usability and persuasion. It offers guidelines to improve the website, develop commercial intuition, and use social commerce, with examples and an extra chapter on this practice.
Expanded and updated edition published in 2012 in Barcelona, within the Gestión 2000 collection (Grupo Planeta).
Aimed at digital marketing professionals, e-commerce, and business owners who want to improve the conversion of their websites.
