by Eduardo Liberos Hoppe · ESIC Editorial · tapa blanda · ISBN 9788473569422
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«Vender a través de la red; el comercio electrónico» is the online sales manual by Eduardo Liberos Hoppe (ESIC Editorial, paperback, 120 pages).
The book reviews the evolution of e-commerce: from the first transaction sites in the mid-nineties and the 2001 stock market crash to its consolidation as a stable channel. It covers competitive strategies, marketing a virtual store to generate traffic, and optimising online sales, with special attention to conversion rate and average order value.
Fifth volume in the «Curso ESIC de emprendimiento y gestión empresarial. ABC» collection. First edition, published on 7 September 2013.
Aimed at professionals and academic audiences in the field of marketing and business management.
