by Fernando Giner de la Fuente, María de los Ángeles Gil Estallo, Jordi Martí Pidelaserra · ESIC Editorial · tapa blanda · ISBN 9788473569040
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«Emprender con ideas innovadoras» is the entrepreneurship guide by Giner de la Fuente, Gil Estallo and Martí Pidelaserra, published by ESIC Editorial in paperback.
Innovation is presented as a personal and organisational capacity to respond and adapt to a changing environment, applying knowledge, technology and corporate culture. The book guides the reader from the entrepreneur with ideas and creativity to the definition of a singular idea, company creation, networking and project development.
First volume of the collection «Curso ESIC de emprendimiento y gestión empresarial. ABC»; Spanish-language edition of 120 pages published in 2013.
For entrepreneurs, business management students and professionals who want to drive innovative projects.
