by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith · Wiley John + Sons · tapa blanda · ISBN 9781118968055
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Discover how to create products and services that your customers really want with 'Value Proposition Design'. This practical book will guide you through the processes and tools needed to design, test, and create products that sell themselves. You'll learn to understand the patterns of great value propositions, get closer to your customers, and avoid wasting time with ideas that won't work. With practical exercises and illustrations, you'll improve your product, service, or business idea immediately. Plus, you'll get exclusive access to an online companion at Strategyzer.com to assess your work and learn from others.
Alexander Osterwalder is a Swiss business theorist, author, speaker, consultant, and entrepreneur, known for his work on business modeling and the development of the Business Model Canvas.
