by Risto Mejide · Espasa · tapa blanda · ISBN 9788467042993
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Urbrands» is Risto Mejide's essay on personal branding, published by Espasa in paperback (256 pages, in Spanish).
The book approaches building a personal brand as one would build a city: a clear plan to manage a brand, whether personal or corporate, and achieve visibility in the real and digital world. Risto Mejide draws on twenty years of advertising experience to offer a manual aimed at helping one exist, grow, and transcend, using his own career as an example of a brand built from scratch.
Winner of the 2014 Espasa Prize for best essay. Published on 28 October 2014 in the Espasa Hoy collection.
Aimed at entrepreneurs, professionals, and creators who want to boost their personal or corporate brand using advertising and marketing principles.
