by Bas Kast · Fischer, S. · tapa dura · ISBN 9783100383044
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«Und plötzlich macht es KLICK!» is Bas Kast's popular science essay on creativity, published by S. Fischer in hardback (264 pages, in German).
Bas Kast explains what happens in the head when a good idea arrives and dismantles the myth that creativity is a gift. He draws on cognitive psychology and neuroscience, reviews experiments and techniques to stimulate the imagination, and tries some on himself using methods such as data glasses and brain monitoring.
The subtitle is «Das Handwerk der Kreativität oder wie die guten Ideen in den Kopf kommen». Published on 19 February 2015.
For those interested in creativity, neuroscience and popular science who want to understand how good ideas arise and how to stimulate them.
