by Pilar del Río Fernández, Sergio del Río Mapelli · Editorial Arguval · tapa dura · ISBN 9788496912892
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«Un siglo de publicidad farmacéutica (1860-1960)» is the historical study by Pilar del Río Fernández and Sergio del Río Mapelli, published by Editorial Arguval in hardback (320 pages, in Spanish).
The book covers a hundred years of advertisements and campaigns by the pharmaceutical industry in Spain, from the mid-nineteenth century to the mid-twentieth. Throughout its pages it analyses how advertising and graphic design reflected the evolution of medicine and pharmacy, with abundant visual material from the period.
