by Fernando Rojas Sanchez, Ricardo Sanchez Marchand · Tapa blanda · ISBN 9786077090977
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«Twitter para la empresa en 4 pasos» is the practical guide by Fernando Rojas Sánchez and Ricardo Sánchez Marchand, published by Felou Creativos Practicos in paperback, in Spanish.
The book presents four phases for leveraging Twitter in the business sphere: strategy, content, moderation, and results. It resolves common doubts of those managing corporate accounts, such as what to tweet, how often to do it, and how many users the messages reach, and proposes applicable actions to improve a company's communication on social networks.
Published in June 2012, it falls under the categories of business, economics, and technology.
Aimed at communication managers and professionals who manage corporate accounts on social networks and want to improve their company's presence on Twitter.
