by Javier Guembe · Para Dummies · tapa blanda · ISBN 9788432921629
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«Twitter para Dummies» is the practical guide by Javier Guembe, published by Para Dummies in paperback (232 pages, in Spanish).
The book explains why to be on Twitter, how to create and manage an account, and how to build a community of followers. With screenshots, it shows key tips for writing impactful messages in 140 characters. It also covers professional uses: corporate, political, and advertising communication, personal branding, and a source for journalists.
Javier Guembe is an entrepreneur, blogger, and Twitter specialist; he created estwitter.com, one of the first Spanish-language blogs about this network. «Twitter para Dummies» belongs to the Para Dummies collection.
Aimed at the general public who want to get started on Twitter and at professionals who need to manage a brand or their communication on the social network.
