by Manuel Brazinha Firmino · Escolar Editora · tapa blanda · ISBN 9789725922149
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«Turismo: Organização e Gestão» is the tourism management essay by Manuel Brazinha Firmino, published by Escolar Editora in paperback (85 pages, in Portuguese).
A tourism management work that examines tourism research, fundamental concepts and sector trends, as well as their relationship with the economy. It analyses the profile of the new tourist, the evolution of demand, marketing and the potential of supply, along with the role of companies in the face of destination challenges. It studies models of competitiveness, attractiveness and sustainability, with special attention to Portugal and its main competitors. It also reviews the functions of the State in tourism, Portuguese tourism policy, the strategies of national tourism organisations and companies, the tourism system, inbound tourism and advertising, as well as products, markets, risks and opportunities for tourism in Portugal.
Aimed at tourism students and professionals who want to understand the management and challenges of the sector, with a focus centred on the Portuguese case.
