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Turismo
by Manuel Brazinha Firmino · Escolar Editora · tapa blanda · 85 pages
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Pages: 85 pagesAuthor: Manuel Brazinha FirminoPublisher: Escolar EditoraFormat: tapa blandaLanguage: pt-BRRelease date: 1/1/2007ISBN: ISBN 9789725922149
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Synopsis of Turismo
Este libro explora la gestión turística actual, abarcando investigación, conceptos clave, tendencias, economía y la evolución del turista. Analiza el marketing, el potencial de la oferta turística y el papel de las empresas ante los desafíos de los destinos. Se examinan modelos de competitividad, atractivo y sostenibilidad, con enfoque en Portugal y sus competidores. También cubre el rol del Estado en el turismo, la política turística portuguesa y las estrategias de las organizaciones nacionales de turismo, así como las estrategias empresariales, el sistema turístico, el turismo entrante y la publicidad. Finalmente, aborda productos, mercados, riesgos y oportunidades para el turismo en Portugal.
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