by Alejandro de Zunzunegui Y. Ruano, Alejandro de Zunzunegui · Almuzara Estudios S A · tapa blanda · ISBN 9788417880798
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«Transformación digital para directivos» is the business management essay by Alejandro de Zunzunegui, published by Almuzara in paperback (168 pages).
It analyses the race of companies and large organisations towards digital transformation, their common mistakes and solutions based on agile methodologies. Its central idea: transformation is about people, methodology and emotional intelligence before technology or artificial intelligence; it is a practical guide for executives.
It belongs to the collection «Principios de la transformación digital ágil», is written in Spanish and was published on 2 January 2024.
Work for executives and managers who must lead digital transformation without being technology specialists.
