Todo es terrible, pero yo estoy bien

Synopsis of Todo es terrible, pero yo estoy bien

In this book, Professor José Luis Nueno Iniesta analyzes how Spaniards have coped with the cost-of-living crisis following the pandemic, inflation, and supply chain instability. Through a detailed study of millions of purchasing acts, the author explores how consumers, faced with economic uncertainty, adjust their discretionary spending while maintaining consumption habits in priority areas, revealing a polarization in market behavior. The work offers a critical view of the loss of purchasing power and the challenges faced by both families and businesses in the current context. Based on real data, Nueno Iniesta warns about the long-term consequences of the lack of life projects among young people and the fragility of the middle class, inviting deep reflection on the sustainability of our consumption model.