by Mark Kuta · Flow Pub · tapa dura · ISBN 9780971303126
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«Think Like a CEO» is the sales and business strategy manual by Mark Kuta Jr., published by Flow Pub in hardback (292 pages, in English).
It presents a sales methodology for selling to large companies: think like the client's CEO, analyze their position against competitors and their profit strategies, and translate this into a clear message. Thus, the seller becomes a trusted advisor to senior management and shortens their sales cycles.
First edition, with a foreword by John Rutledge and an introduction by David Clarke. Awarded the gold medal at the 2008 Axiom Business Book (Sales) and Independent Publisher (Business) awards.
For sales professionals who deal with senior executives and seek to improve their commercial results.
