by Joshua Hammond, James Morrison · Hungry Minds Inc,U.S. · tapa dura · ISBN 9780028608297
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«The Stuff Americans Are Made Of» is the essay by Joshua Hammond and James Morrison, published by Hungry Minds Inc,U.S. in hardback (324 pages, in English).
The book identifies seven cultural forces that define the American character and condition its response to new ideas, products, services, and public policies. It uses metaphors such as baseball, the western, and jazz to show how these traits influence attitudes and preferences.
The book includes bibliographical references (pages 316-318) and an index; published in 1996.
A work aimed at management, marketing, and business professionals interested in the corporate culture of the United States.
