by William D. Bygrave, Dan D'Heilly · Wiley · tapa blanda · ISBN 9780471182290
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«The Portable MBA in Entrepreneurship Case Studies» is a book of entrepreneurship cases by William D. Bygrave and Dan D'Heilly (Wiley, paperback, in English).
It collects cases of entrepreneurs applying MBA theories: setting up a travel agency, launching a glass cleaner, creating a fashion website or selling stockings by mail. Each case includes business plans, financial statements and sample contracts, with questions to analyse the project's viability and sharpen business judgement.
Volume 26 of the The Portable MBA Series, second edition, 336 pages. It was conceived as a companion to the second edition of The Portable MBA in Entrepreneurship.
For business students, entrepreneurs and professionals who want to see real management cases before launching their own company.
