by Ron Johnson · Random House UK · tapa blanda · ISBN 9780712655248
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«The Perfect Business Plan» is the business manual by Ron Johnson, published by Random House UK in paperback (128 pages, in English).
Practical guide to creating a detailed and precise business plan, essential for investors, lenders and managers. Johnson proposes a plan framework or matrix and explains how to complete it with your own company's data in 100 simple steps, to understand the business thoroughly and make better decisions for profitable, sustained growth.
Originally published in 1993, it is part of the 'Perfect' series of business management manuals.
Designed especially for executives and managers of small businesses who need to prepare or review their business plan.
Ronald Harold Johnson is an American businessman and politician serving as the senior United States senator from Wisconsin, a seat he has held since 2011. A Republican, Johnson was first elected to the U.S. Senate in 2010, defeating Democratic incumbent Russ Feingold. He was reelected in 2016, defeating Feingold in a rematch, and in 2022, narrowly defeating Lieutenant Governor Mandela Barnes. Before entering politics, he was chief executive officer of a plastics manufacturer in Oshkosh, Wisconsin.
