by Paul Hawken · Ballantine Books · tapa blanda · ISBN 9780345313928
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«The Next Economy» is Paul Hawken's economics essay, published by Ballantine Books in paperback (242 pages, in English).
Paul Hawken argues that the mass economy is giving way to a new productive system based on information, and explains how individuals and businesses can understand this transformation to adapt and benefit from it. The essay combines analysis of economic evolution with practical guidance on money, work, and life decisions in the coming decade, without limiting itself to macroeconomic theory.
The catalogued edition was published in 1984 by Ballantine Books; the subtitle on the cover is «What to Do with Your Money and Your Life in the Coming Decade».
Aimed at a general audience interested in economics, future forecasting, and personal finance, with no need for specialized prior knowledge.
Paul Gerard Hawken is an American environmentalist, entrepreneur, author, economist, and activist.
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