by Terrence E. Deal, Allan A. Kennedy · Basic Books · tapa dura · ISBN 9780738200699
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«The New Corporate Cultures» is the business management essay by Terrence E. Deal and Allan A. Kennedy, in hardback (320 pages, in English).
The work analyses how cutbacks, mergers, reengineering, globalisation and technology affect corporate culture. It argues that mini-cultures emerge in large companies, which leaders must integrate to rebuild the organisation, increase employee commitment and improve performance, with international examples.
First edition published by Basic Books in 1999. A follow-up to Corporate Cultures, the authors' previous book; includes bibliographic references and index.
Aimed at executives, middle managers and HR professionals interested in organisational culture and change management.
