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The Myth of the Idea and the Upsidedown Startup
3.9
Negocios y EconomíaISBN | 9781490992945
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Product details
Pages: 162 pages
Author: Newton M. Campos
Publisher: CreateSpace Independent Publishing Platform
ISBN: 9781490992945
Format: tapa blanda
Language: en
Release date: 5/3/2015
ISBN: 9781490992945
Synopsis of The Myth of the Idea and the Upsidedown Startup
Este libro de Newton M. Campos explora y deconstruye el mito de que las startups exitosas se basan en grandes ideas. A través de casos reales y conceptos como Design Thinking, Effectuation y Lean Startup, el autor explica por qué la ejecución se está convirtiendo en la principal fuente de éxito empresarial. El libro presenta un enfoque invertido, permitiendo a los lectores descubrir un proceso emprendedor basado en la exploración de recursos y conexiones sociales existentes, desafiando la creencia de que la idea es el primer paso crucial.
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