by Michael E. Gerber · Wiley · Tapa dura · ISBN 9780470503621
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«The Most Successful Small Business in the World: The Ten Principles» is Michael E. Gerber's business guide in hardback (Wiley, 192 pages, English).
Michael E. Gerber argues that many business ventures fail because they are not prepared before starting. To avoid this, he sets out ten principles for defining the company's purpose, creating the systems that sustain it, differentiating from the competition and winning customers, in order to build a solid business with growth potential.
The cover presents Michael E. Gerber as author of the bestseller The E-Myth. The work was originally published in 2009; this Wiley edition is from January 2010.
Aimed at entrepreneurs and small business owners who want to prepare their business before launching it and seek a practical management guide.
Michael E. Gerber is an American author and founder of Michael E. Gerber Companies, a business skills training company based in Carlsbad, California.
