by Joel Linchitz · Phone for Success · tapa blanda · ISBN 9780965892506
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«The Complete Guide to Telemarketing Management» is Joel Linchitz's telemarketing guide (Phone for Success, paperback, 333 pages, in English).
Manual for running a call centre: from start-up to daily operation, with keys to finding potential customers, writing call scripts and handling objections. It also covers team management (hiring, training, incentives and feedback), ethical and legal aspects, and includes examples, forms and case studies.
Second edition published by Phone for Success in February 2000; the original edition appeared in April 1990.
Aimed at call centre managers and executives who want to optimise their operations, build sales teams and improve results.
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