by Colin Barrow · Kogan Page · tapa blanda · ISBN 9780749462130
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The 30 Day MBA in International Business provides a comprehensive guide to the fundamental disciplines of international trade and management. Drawing on essential business school concepts, the book covers key areas such as international marketing strategy, global strategic partnerships, finance, accounting, and human resource management. It is designed to help professionals boost their knowledge and play a more effective role in shaping their organization's direction in the global market.
Packed with real-world case studies from companies like IKEA, Amazon, and Tata Nano, this book offers practical insights into the current international business environment. It also provides links to free resources and online sources to keep readers informed on critical business issues, making it an ideal fast-track guide for business success.
