by Dee Blick · Capstone · tapa blanda · ISBN 9780857084408
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«The 15 Essential Marketing Masterclasses for Your Small Business» is Dee Blick's marketing guide for small businesses, published by Capstone in paperback.
It brings together fifteen practical marketing classes for small businesses, with real cases and no jargon. It explains how to create a marketing plan, write sales communications, improve your website and build customer loyalty. It covers social media, the telephone and public relations to increase sales and avoid common mistakes on tight budgets.
The English-language work, published by Capstone in 2013, has 312 pages and belongs to the Wiley imprint.
Aimed at entrepreneurs, small business owners and marketing professionals seeking practical, low-cost strategies.
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