by Philippe Dubois, Melvin L. De Fleur, Sandra Ball Rokeach · Ediciones Paidós · tapa blanda · ISBN 9788475092027
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This book, a classic in the field of communication, explores the sociological and psychological theories that influence the media. It analyzes how individuals and society depend on information for their development. This revised edition offers an updated perspective on the subject, including technological advances and new theories on human communication. It is an accessible text that combines the original foundations with a modern view of communication and its impact on society and culture.
