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Sun Tzu. Estrategias de Marketing
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Negocios y EconomíaISBN | 9788448141875
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Product details
Pages: 198 pages
Author: Gerald A. Michaelson, Steve W. Michaelson
Publisher: Mcgraw Hill Editorial
ISBN: 9788448141875
Format: tapa blanda
Language: es-ES
Release date: 2/7/2004
ISBN: 9788448141875
Synopsis of Sun Tzu. Estrategias de Marketing
Este libro explora las estrategias de marketing desde la perspectiva de Sun Tzu, ofreciendo una visión innovadora para comprender los principios estratégicos del marketing moderno. El texto presenta los principios esenciales para ganar la batalla del mercado, proporcionando conocimientos valiosos para aquellos que deseen profundizar en la gestión empresarial y las estrategias de venta.
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Gerald A. Michaelson
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Born in 192917 titles published
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