by Jim Dunn · tapa blanda · ISBN 9781854180315
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«Successful Public Relations» is Jim Dunn's practical guide to public relations, published by Thorogood in paperback (168 pages, in English).
Jim Dunn draws on his thirty years of experience on both sides of journalism and public relations to explain how to achieve effective media coverage. He details the role of the press officer, fees and costs, and the use of radio and television, with steps to develop solid relationships with the media.
The second edition of «Successful Public Relations» carries the subtitle «The Insider's Way to Get Successful Media Coverage».
Recommended for professionals and students in the field of communication and public relations who wish to improve the management of public image.
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