by Michel Robert · McGraw-Hill Inc.,US · tapa dura · ISBN 9780070531314
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«Strategy Pure and Simple» is Michel Robert's business strategy essay, published by McGraw-Hill Inc.,US in hardback (224 pages, in English).
It starts from the idea that competitive advantage depends on the executive's ability to think and plan better than the competition. It sets out a strategic thinking process proven with more than 230 companies to set a clear strategy, apply it and communicate it to employees, with cases from 3M, Caterpillar, Merck and Wal-Mart.
The full subtitle is «How Winning CEOs Outthink Their Competition». First edition, with a foreword by Marshall Loeb, editorial director of Fortune.
Aimed at executives, management professionals and readers interested in strategy, planning and business leadership.
