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ISBN: 9780070531314
En este libro, Michel Robert presenta un enfoque audaz para ayudar a los CEOs a establecer metas claras para sus organizaciones, establecer estrategias efectivas para alcanzarlas y comunicar esas estrategias de manera persuasiva a los empleados. El libro explora cómo los CEOs exitosos superan a su competencia mediante la planificación estratégica y la ejecución efectiva. Se enfoca en la importancia de establecer objetivos claros y comunicar estrategias de manera persuasiva a los empleados.
